Mission
Goals
Strategy
Mission
At The Urban Bloom Project, Inc. we believe that every individual, regardless of their circumstances, deserves the opportunity to grow, thrive, and bloom. Our mission is to educate, promote awareness and serve across four critical stages of life, ensuring that no one is left behind in their journey toward enrichment, success, and fulfillment.
We recognize that barriers, trauma, lack of knowledge, resources and support can stifle potential at any age. That’s why we take a life-stage approach, providing support from early childhood to adulthood. Through education, public awareness, and direct services, we cultivate healthy resilience, opportunity, and well-being—transforming lives and neighborhoods alike.
Life Stage Pillars of Service
Early Brain Learning
Foster Care Transitions
College & Career Readiness
Adult Health & Wellbeing
Why We Do It
A child’s brain develops faster in their first five years than at any other time—yet without support, trauma can alter that trajectory. A teen leaving foster care without guidance faces staggering odds of homelessness or unemployment. A young adult without career readiness may struggle for decades, and an isolated adult battling depression or loneliness may never reach their full potential.
How We Do It
The Urban Bloom Project, Inc. reimagines engagement with these life stages, using social marketing, place-based services, strategic partnerships and national network virtual communities, we meet people where they are, providing the tools, advocacy, and care they need to root, rise, and flourish — because when individuals thrive, entire communities bloom.
Veronica Holly
Founder & Executive Director
Welcome to The Urban Bloom Project Inc. !
I’m thrilled you’ve found your way to our community. At The Urban Bloom Project, Inc. we believe that every individual, regardless of their circumstances, deserves the opportunity to grow, thrive, and bloom. Our work is rooted in the belief that when you demystify great research + promote awareness + provide supports = people blossom.
Our current goals are simple:
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To increase awareness around the importance of early brain learning.
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To support young adults transition from foster care to independent living.
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Provide a national network of resources for college bound students, and career readiness for those not attending college.
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To support adult health awareness and wellbeing during times of crisis.
The goals are diverse and bold. But I believe we can achieve these goals through informative social marketing, strategic partnerships, and providing direct services where they are needed the most.
But we can’t do this alone. The Urban Bloom Project is a community—a vibrant, growing network of advisors, supporters, volunteers, partners, and advocates who share our vision. Together, we are planting seeds of change that will lead to a brighter future for all.
Thank you for joining us on this journey. Whether you’re here to learn, to give, or to get involved, you are an essential part of our mission. Let’s grow together.
With gratitude and hope,
